Everyday trust
Busy adults, parents, comeback stories, app users, and normal people who can talk honestly about restarting.
Creator call
Paid UGC casting.
Helping people stay accountable to their health goals.
We're casting creators who can make everyday follow-through feel human: missed days, busy weeks, tiny resets, and getting back to the plan without shame.
Not a supplement. Not a workout plan. Not medical advice. This is about consistency.
UGC brief
Phone-shot. Honest. Useful.
- 15-45s vertical videos
- Natural talking-head or text demo
- Multiple hooks beat one polished ad
- Paid usage discussed before filming
Quick TL;DR
What is Toni?
Toni is a text-based health accountability partner. People message Toni about meals, workouts, missed days, routines, and goals, then get simple check-ins that help them keep going when motivation fades.
For this casting, we want creators who can make that feel real on camera: honest phone-shot moments, text-demo scenes, and relatable stories about getting back on track without shame.
What we're looking for
Creators who can sell follow-through, not perfection.
Text-native demos
Selfie videos, iMessage-style scenes, screen recordings, and simple “this helped me pick it back up” moments.
Clean claims
No guaranteed weight loss, medical advice, shame, diagnosis, or transformation promises. Keep it true and human.
Creator application
Light and tight.
Drop the essentials. If the fit is strong, we'll reach out with a small paid test brief and clear usage terms. Selected creators get temporary Toni access for filming and concept research.